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I discovered more on this ONE call with you than I have with any therapist! 
- Emma F
DEAR CHAMPION WHO IS READY TO END YOUR BATTLE WITH FOOD...
To interrupt your painful, unwanted eating patterns, we have to do things differently. We are here to help you do your work. 

I have dedicated the last 15+ years of my coaching practice creating, refining, and implementing the most effective, realistic, yet gentle strategies that today have now helped hundreds of clients just like you escape the imprisonment of restrictive dieting and pressure to have the perfect body, perfect eating regimen, perfect everything in order to succeed and feel good about themselves - and quickly!

You deserve this very freedom and it’s my life’s calling to help you get there. If you’re a “HECK YES” (not “kinda”) ready to end your struggle with your body and food for good, lose weight without dieting, and move towards a life filled with freedom, then schedule your Breakthrough Clarity Call today!

Together, let’s create a personalized strategy to help you end your current negative relationship with food and begin a new, nourishing relationship that will help you achieve your natural weight and rid unwanted eating behaviors once and for all.

You’re #1 fan,
Shelby McDaniel
Limited Private Coaching Spots Available Per Month. 
(Sorry, We are all about the quality of our work, not quantity) 
Only 8 Private Coaching Spots Available Per Month. 
  • Institute for the Psychology of Eating 
  • ​BS Nutrition Science
  • ​Am I Hungry?® Licensed Mindful Eating Facilitator
  • ​ Health at Every Size® Advocate
  • ​Former IFBB Professional Athlete
I AM INTERESTED IN PERSONAL COACHING, WHAT'S NEXT? 
3 SIMPLE STEPS
Step 1
Click the button and submit your name and email to begin the application process
Step 2
Schedule a free Breakthrough Clarity Call using my online scheduler
Step 3
Show up to your call, just be you, and let's have an honest, breakthrough conversation.
On Your Breakthrough Clarity Call We Will: 
  • Discuss your biggest challenges with food and uncover what’s keeping you stuck from feeling good around food and achieving weight loss that lasts.
  • ​Begin creating the vision of your best life and the relationship with food you want to have...and deserve.
  • If we are 100% confident we can help and we are a good fit, we will create a custom game plan just for you to end your binge eating, emotional eating, and lifelong dieting - for GOOD!
  • ​If nothing else, have the most honest, transparent call you have ever experienced and leave wiser and one step closer to finding food freedom! 
Achieve Your Pathway to Peace 
FASTER & EASIER THAN ON YOUR OWN
I had been suffering with bulimia for 15 years and was generally unhappy with my life and lacked confidence. I was just living because I didn't want to die. Everyday I spent most of my time thinking about my weight, body and food that I was allowed to eat. I was trapped in a torture prison of calorie-counting and bingeing, then regretting.
After just 3 months of working with Shelby, I can safely say I'm a completely different person. I no longer obsess over "good" or "bad" food, I am more active and have more energy, I feel content with my body, and I actually enjoy my life. I never thought this was possible. 
Danielle
I have struggled in my relationship with food and my body for as long as I can remember. Up until I worked with Shelby, I wasn't sure that it would ever be possible for things to change. The three months I worked with Shelby was absolutely transformative! I have gone from almost constant depression and anxiety to having a new lease on life. My relationship with food and myself has drastically improved, as has my daily quality of life.
Mackenzie
Shelby and her program are the answer to those who, like me, have struggled with their relationship with food for a long, long time. The program is practical, actionable and sustainable. Shelby is expert, no-BS, courageous with her advice and it's all founded on research, science as well as personal experience. I saw results right away, and have maintained a path toward my goals from day one.
Sean
I have had 50 years of thinking about, and obsessing over food. I have had all of the negative talk that goes with dieting and not measuring up to the diet rules and restrictions. Along comes Shelby to the rescue! Together, we worked through all of the old baggage and today I can say I no longer have the negative thoughts about messing up or missing the mark. What a nice, indescribable feeling. Presently, I am free to live, workout and eat healthy. The weight is coming off and I feel the best I have felt in a long time.
Barbara
I have broken free of my thinking that I need to be constantly on a diet. It has not been easy as I have been dieting for over 40 years. I will NEVER go back to counting anything but my blessings in this life. I love eating healthy and taking care of my body on my terms. The freedom I have obtained is priceless. I'm never giving that up again and I regret spending so many years trying the next best diet. Now I have the tools and confidence to make decisions and listen to my own body. She is a wonderful coach with a lot of experience and fabulous at what she does. I highly recommend her!
Lynne 
Shelby McDaniel is a superhero. I have a history with yo-yo dieting and I didn’t know where to turn for help. Her intuitive and compassionate approach to coaching allowed me to break the all-or-noting mentality and free myself from the unhealthy mindset that many high achievers struggle with. I am more confident in who I am because of this program and cannot recommend it enough for anyone seeking diet freedom.
Ray
My deep-rooted issue with food was something I thought I would have to deal with for the rest of my life. I’d read that people with eating disorders were never “healed” but rather managed their disorder. I’m beyond happy to say that after my time with Shelby I’ve learned how to change the way I view food and completely transform the toxic relationship I had with it; something I wanted to do for over 20 years but never actually thought possible.
Denise
What Is It Costing You
By NOT Taking Action?
Yes, you CAN do this! No matter your age, how many strategies you have tried, or how hopeless you feel. Our accomplished Diet Freedom™ coaches will lead you all the way to the finish line using our proven 5 Step System.  Our heartfelt guarantee to you is that in 12 weeks or less, we can reduce your binge eating, emotional eating, overeating, and/or food obsession symptoms by at least 80%! If we don’t (which never happens) we work with you free of charge until we do!* 
Limited Private Coaching Spots Available Per Month. 
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About 
Shelby & Team
Shelby McDaniel is known as one of the nation’s top coaches for people struggling with compulsive eating behaviors, disordered eating, former eating disorders, and lifelong food and weight struggles. After almost 20 years in the industry and 15+ years of coaching, her Diet Freedom™ programs have impacted men and women around the world, transforming their relationship with food, mindset, body, metabolism, and most importantly - their life! 
Why Are We the Right Fit To Help You?
  • Outlier Experience:  You can't only learn from a book how to change lives. Experience matters. Our coaches have a minimum of decade long coaching experience! 
  • ​Professional Training: Our coaches have at a minimum, an education from Institute for the Psychology of Eating that qualifies and equips them to handle any and all levels of food and body struggles that are not addressed in today's diet and weight obsessed programs and culture.
  • Proven System: My team and I use my strategic and proven 5 Step System to Success that is based on +19 years in the field that yields repetitive results!
  • ​Trusted Advisors: When you have someone you trust, you believe in, and who in return believes in you, success takes place fast. Plus, your experience is enjoyable too which is so important!
  •  We're Real: This isn't some stiff, clinical therapy where we are simply your sound board. We know how to lead you to achieve results WITHOUT overcomplicating things! We fill the gaps of trust, connection, transparency, and COACHING that are often missing in nutrition and therapy clinical settings that are critical to your transformation.

Alina Sarkisyan

  • Certified Mind Body Eating Coach Institute for the Psychology of Eating
  • ​MA Health Psychology
  • ​BA Psychology
  • ​Certified Mind Body Green Functional Nutrition Coach

Marina Francis

  • Certified Mind Body Eating Coach Institute for the Psychology of Eating
  • ​​24 Year Multi-Certified Coach 
  • ​Body-Centered Therapy I and II, The Hendricks Institute
  • ​Conscious Relationship Transformation I and II, The Hendricks Institute
  • ​Living and Loving Coach, The Hendricks Institute
  • ​​Level III Pro-EFT Practitioner, National Alliance for Emotional Health- EFT, AAMET

Tanya Garrison

  • Certified Mind Body Eating Coach Institute for the Psychology of Eating
  • Nationally Board Certified Health and Wellness Coach
  • ​BS Psychology 
  • ​Certified Integrative Health & Well-Being Coach
What Is A Certified
Mind Body Eating Coach?
All our coaches are at minimum experienced graduates from ​the​​ ​Institute​ ​for​ ​the​ ​Psychology​​ ​of​ ​Eating,​ ​the​ ​world’s​ ​leading​ ​school​ ​in​ ​Nutritional Psychology,​ ​where​ they ​received​ ​a​ ​certification​ ​as​ ​an​ ​Mind​ ​Body​ ​Eating​ ​Coach.​ ​

In​ ​IPE's internationally​ ​acclaimed​ program,​ coaches​ ​learn​ ​powerful​ ​cutting-edge​ ​tools​ ​and​ ​protocols​ ​that enable​ ​them​ ​to​ ​work​ ​with​ ​weight​ ​issues,​ ​body​ ​image​ ​challenges,​ ​overeating,​ ​binge​ ​eating,​ ​and​ ​a variety​ ​of​ ​nutrition​ ​related​ ​health​ ​concerns,​ ​such​ ​as​ ​digestion,​ ​fatigue,​ ​mood,​ ​immunity,​ ​and others.​ ​

A MBE coach's​ ​work​ ​combines​ ​the​ ​powerful​ ​new​ ​fields​ ​ ​Dynamic​ ​Eating​ ​Psychology​ ​and​ ​Mind Body​ ​Nutrition, and use a combination​ ​of​ ​practical​ ​coaching techniques,​ ​results-oriented​ ​psychology,​ ​clinical​ ​nutrition,​ ​body-centered​ ​practices,​ ​mind​ ​body science,​ ​and​ ​a​ ​positive​ ​and​ ​compassionate​ ​approach​ ​to​ ​challenges​ ​with​ ​food​ ​and​ ​health.

What Got You Here Won't Get You Where You Want to Go. Surround yourself with experts who will elevate you higher and guide you every step of the way to achieving peace with lifelong food and body struggles easier and faster than you ever could on your own! 
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