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Transform Your Emotional Eating, Binge Eating, and Lifelong Dieting and Make Eating Simple Again Without Tracking, Dieting, Weight Watching, or Obsessing About Food! 
Diet Freedom University is a proven step-by-step "how-to" online course to develop a normal, balanced, easy, loving relationship with food that leads to sustainable weight loss and a life fueled by FREEDOM instead of diets, weight, and food obsessions!
Once You Join DFU You Will...
  • ​Transform your food desires from shameful to peaceful so you can eat what you want and feel great about it
  • ​Stop avoiding people, situations, or foods and freely live your life in balance and be fully present with the people you love 
  • ​​Remove toxic thinking about food all the time and restore eating to be simple and joyful again, or perhaps for the first time
  • ​Step off the diet-binge-in-control-out-of control roller coaster, for good!
  • ​Have mental space and energy to pursue your wants and dreams that have been on pause
  • ​Shift your negative, over-critical, bullying mind to be your greatest ally about food and self
  • ​Wake up each day knowing with 100% confidence that food won't be a struggle
  • ​​Remove the "all-out-or-nothing" mentality surrounding your daily eating 
  • ​​Restore trust in yourself and your body to know when to eat, what to eat, how much to eat
  • ​Naturally gravitate towards eating healthy foods because you WANT to not because you  "should" or "have" to
  • ​Boost your personal and metabolic power to achieve and sustain your natural weight effortlessly, and feel empowered in the process!
  • ​Confidently eat "bad foods" without losing control
  • ​​Stop being afraid of food or gaining weight if you're not "perfect" with your eating
  • ​Regain your confidence and authentic self. No more secrets, guilt, or shame.
End the War with Food
Ditch the tracking, dieting, weight watching, medications, and giving up your favorite foods! It's time to get to the root of your challenges, remove the toxic baggage, and rebuild a normal, nourishing, joyful relationship with food! 
Take Action (Finally)
"I know I'm doing it, I want to stop it, but I don't know how or where to start". I get it. This course will be your North Star and provide you step-by-step instructions to help you finally take proactive action!
Eat What You Love
Learn to eat what you love and love what you eat without guilt, shame, restriction, fear of weight gain or bingeing, and where choosing nourishing foods for your body comes natural.
Stop Yo-Yo Dieting
No more yo-yo-ing back and forth between "in control" and "out of control" and losing and gaining the same weight. Reach and maintain your natural weight without it feeling forced by getting to the root issues.
Re-Wire Your Brain
Clean house of all the head games, information overload, and toxic thinking and beliefs about yourself, body, and food and re-wire your brain to be your greatest ally with food, self, and life. 
Start Living Your Life
Stop draining your valuable life energy. Take that life force that goes into worry, perfectionism, self attack, anxiety about eating, and use it to create the life you came here to live!
WHAT YOU GET:
STEP-BY-STEP GUIDE TO TRANSFORM YOUR RELATIONSHIP WITH FOOD 
Get the exact step-by-step training that is responsible for the life changing transformations of all my clients! Actually learn HOW to transform your relationship with food. Video and audible formatted trainings packed with insights, realistic strategies & practices, and action plans you can apply to your most challenging eating behaviors. 
$1,997 VALUE
DONE-FOR-YOU SHORTCUTS
To help you save time, money, and make your transformation as easy as possible, for each area of your training we've put together lesson overviews, transcripts, supportive handouts, and more to SAVE YOU TIME and reach your goals faster! 
$499 VALUE
PRIVATE SUPPORT COMMUNITY
When you need it most, you can lean on the support of fellow students and coaches in our private, client-only Facebook support group. Support and communication is extremely important to your success!
$ 499 VALUE
BONUSES:
ADVANCED COACHING CALL RECORDINGS
Recordings from Shelby's Diet Freedom Advanced Small Group personal coaching program that are PACKED with golden nuggets you can immediately apply to your unique situation.
$599 VALUE
UNLIMITED, FOREVER ACCESS TO DFU VAULT
So you can take your time, not rush, and revisit any trainings or tap into support at any time as you continue to practice what you are learning. You'll also receive additional bonus trainings and any future trainings!
$1,500 VALUE
TOTAL VALUE: $5,094
ENROLL TODAY FOR ONLY
$599  Save 50%!
Click Below to Get Started Today!

Absolute Satisfaction Guarantee

You literally have nothing to lose! DFU will 100% work If you continue to practice (without aiming for perfection!) and take a little time every week or every other week tuning into the training. If you decide the program isn't a good fit for you, we will refund your money!
The Curriculum to Losing the Mental and Emotional Weight Around Food

 Area 01: Setting the Foundation to Success


 Area 01: Setting the Foundation To Success

Powerful lessons to lay the all-important groundwork for breakthroughs  to happen and for true change to take a hold. We'll take a close look at what is happening psychologically and physically when you enter a restrictive, overeating, or mindful eating cycle, along with: 
  • ​Key principles to bringing consciousness and pause to any unwanted eating behavior
  • ​How to see your eating challenges in a whole new light
  • Take big leaps into understanding WHY you are eating when you eat in the first place

 Area 02: Trust Your Body Again


 Area 02: Trust Your Body Again

Finally know when and how often YOU should be eating instead of following marching orders from some diet rule or phone app! My clients feel freedom from this section and are able to let go of the annoying analytics simply by re-connecting with their body wisdom, and you can too! A few highlights:
  • ​Strategies to relearn how to listen, re-engage, and trust your hunger cues 
  • ​Tools to help you navigate through triggers or head hunger versus true hunger
  • Introduction to toxic nutritional thoughts and beliefs and their hidden power behind your relationship with food

 Area 03: Overcoming Triggers


 Area 03: Overcoming Triggers

Many times you know you eat because you're bored, you're sad, you're overwhelmed, but lack the application steps. In this fascinating lesson plan you'll come away with with a deeper understanding of triggers, our inborn need for pleasure, and practical approaches to handling triggers. Highlights include:
  • ​Strategies to bring awareness and action to unwanted eating due to triggers
  • ​ Stress and its affect on your metabolic potential, weight loss, and digestion
  • ​A bigger understanding on overeating, binge eating, and why we crave food

 Area 04: Overcoming Triggers II


 Area 04: Overcoming Triggers II

A second deep dive into triggers. This time we take the specifics up a notch so you'll be a trigger crushing expert and not only relax around food but even keep those "forbidden" foods in the house again without worrying you'll pull a Ben & Jerry's binge-a-thon. Some highlights include:
  • ​Simple and complex strategies to meet unmet needs that trigger you to eat
  • ​Mastering your top specific environmental, emotional, or physical triggers
  • ​Pulling it all together when it comes to managing your triggers, personal needs, and eating for the long-haul

 Area 05: Toxic Thinking & Mindset

 Area 05: Toxic Thinking & Mindset

Toxic thinking that involves negativity, fear, self attack, self hate, self criticism, scarcity thinking, anxiety, depression all are connected to our eating patterns. One of the most important factors to healing your relationship with food is to understand how to harness your brain's toxic nutritional beliefs. Highlights include:
  • ​Finding the places in your thinking that are holding you back
  • ​How to re-wire your brain to be your biggest ally
  • ​Understanding the connection between thoughts, emotions, and habits and how to truly change unwanted habits once and for all.

 Area 06: Finally Know What To Eat!


 Area 06: Finally Know What To Eat!

The gazillion dollar question: "What should I be eating?" Get your answer in this section and learn to eat what you love without guilt and become the expert at eating what you both want and need for your body that feels natural, and without giving up your favorite foods:
  • ​Overcoming fears about "forbidden foods" and making peace with them again
  • ​How to find balance between eating for nourishment and pleasure
  • ​How-to strategies to help you decide "what do I eat?" with confidence rather than guilt, doubt, or shame

 Area 07: Find Pleasure in Eating Again


 Area 07: Finding Pleasure in Food Again

Relax into your eating and...wait for it...actually ENJOY what you're eating too! So often we love food but yet we eat like we can't wait to get it over with! Build long-term skills to help you lessen the fear, stress, speed, distraction, and mindlessness around food, even foods you have overeaten or binged on in the past! Highlights include:
  • ​Strategies for eating with intention and attention that don't feel forced
  • ​A deeper understanding to mindful eating
  • ​Strategies to help you slow down your eating to achieve optimal satisfaction, digestion, and increase metabolism

 Area 08: How Much Should I Eat?


 Area 08: How Much Should I Eat?

Another gazillion dollar question: "How much should I be eating?" Only your body and metabolism can tell us that! At last! Learn how much you need to eat and stop eating when you've had enough without it feeling forced! Even walk away from a meal with food on your plate without guilt about the starving children in [country]. 
  • ​Strategies and practices to help you with overeating and speed eating
  • ​Zoning in on body connection and fullness cues
  • ​Dissecting a binge or overeating episode

 Area 09: Stop Dieting, Start LIVING


 Area 09: Stop Dieting, Start LIVING

Stop putting your life on hold until you are the "perfect" weight. Think about what you could do with all the energy you put into anxiety about your body, weight, and food if you were to put that back into your life? It's time to do just that: appreciating, loving, being, traveling, socializing, dating, setting goals OTHER than weight, the sky is the limit to where you can reinvest back into your life. 
  • How to stop draining your valuable life energy
  • ​Tap into your spiritual, emotional, physical, intellectual, self-care needs
  • ​A new view of how to continue mindful living!

 Inspiring & Educational Video Trainings
Powerful video trainings containing step-by-step strategies and practical coaching techniques that combine results-oriented psychology, clinical nutrition, body-centered practices, mind body science, practices, and thought-provoking exercises to help you transform your relationship with food. 
 30-min Private Coaching Session with Shelby
Receive a complimentary 30-minute 1:1 session with Shelby with your enrollment in Diet Freedom University! Be prepared for this to be an eye opening session. An a la carte session with Shelby is rarely offered so you definitely want to take advantage!

 Plenty of Helpful Resources
Additional resources including bonus videos, downloadable handouts, suggested homework assignments, and worksheets are provided to reinforce your learning experience. You can keep these resources as a great refresher for down the road too!

 A Private Online Community
Support and community are so important to your healing and recovery, which is why you will have access to Shelby's client-only private Facebook group. Connect with like-minded others, ask questions, and share insights and stories. Even if you don't have a FB account, it's worth creating one to have access to this community.

  Access Past Call Recordings
A handful of coaching call recordings from Shelby's personal coaching program will be made available to you. You'll pick up a lot of golden nuggets from these calls that you will not find in the course training that will help you take even bigger leaps forward with your eating!
Sean H
"Highly Recommended"

The program is practical, actionable and sustainable. Shelby is expert, no-BS, courageous with her advice and it's all founded on research, science as well as personal experience. I saw results right away, and have maintained a path toward my goals from day one. 
Emily E
 "No More Counting Macros!"

I AM SO GLAD I NEVER HAVE TO WORRY ABOUT COUNTING ANOTHER MACRO OR FOLLOWING SOME RIDICULOUS MEAL PLAN OR INTENSE WORKOUT!!! And I know for a fact that I don't have to worry about ever getting myself into that situation again because I am learning the tools I need to eat without those ridiculous restrictions! I can't thank you enough for the tools you've given me! 
Jaime F
"Redefined My Relationship With food"

If I could give everyone a gift this year, it would be a few months to work with Shelby McDaniel. She is truly inspiring and helped me completely redefine my relationship with food and my body image. The help she provides is worth every penny!
Shawn the fitness guru secretly struggled behind the scenes with binge eating, painful food and exercise obsessions, and a negative relationship with food since the 8th grade. Now for the first time in his life he’s actually enjoying eating and food is no longer controlling him!
For years Liz tried losing weight through restrictive eating and over exercising, leaving her body taxed, her mind thinking about food 24/7, and feeling shameful about her body and self. Today she is free from obsession and living her life as a spiritual coach!
Hasnaa discovered that healing her relationship with food was the final piece she needed to finally close the door to her past trauma and decade cycles of self neglect.
Kim feels like a completely different person! "I only WISH I could accurately illustrate the mental, emotional weight I have lost on this journey! Man, that would be impressive before and after pic."
After 15 years of failed dieting attempts and a completely defeated attitude about weight loss, Nichole has created a positive life-long change with her relationship with food and self! Oh, and she lost 25lbs, all in 3 months!
2016 Olympic Rio Games swimmer Kat Simonovic struggled with a toxic mentality about food and struggled with binge eating. Today Kat feels at peace with food and body and found joy again in her exercise!
About Shelby McDaniel
A wellness authority and supportive mentor, for over 16 years Shelby has helped thousands of clients lose weight, develop skill sets to better manage their daily nutrition and empower individuals to make lasting changes in their eating behaviors and lifestyle.   
Shelby's extensive educational background gives her specific skill sets to help clients with any goal, from mentoring clients to eliminate binge eating, emotional eating or food obsessions from their lives to coaching elite athletes with their nutrition. Her unquestionable ability to relate to her clients and get them to successfully apply her coaching recommendations and lessons into real life comes from her over 16 years in the fitness industry, over 14 years of coaching, and her own life experiences: 8 years of struggling with food and body image, the loss and re-discovery of herself, reclaiming personal happiness, finding ownership of her life, therapy, divorce, and her fight to make healthy eating have true inner purpose in her life are lessons that she transmits into her coaching to transform people’s lives.
  • Institute for the Psychology of Eating
  • ​BS Nutrition Science
  • ​Licensed Am I Hungry?® Mindful Eating Facilitator
  •  ENW Certified Exercise Nutrition Specialist 
  •  Certified Weight Management Consulting Agent
  •  Former Professional Athlete (IFBB Figure Pro)
Diet Freedom University IS:
  • An empowering, positive solution, experience, and answer to why all other programs have failed you when it comes to healing your   relationship with food and stepping into the highest expression of who you were meant to be in this world!
  • ​Over 14 years of professional coaching, education, and experience transformed into a HOW-TO step-by-step process to help you put an end to your lifelong struggles with food. This is the EXACT same training used in tandem with Shelby McDaniel's personal coaching   clients.
  • ​80% of the power behind finding peace with food, long-term weight loss, and body love.
  • ​A safe, loving space for learning, practicing, exploring, nurturing, and growing
  • ​A low-fee opportunity to work with expert Shelby McDaniel and was created SPECIFICALLY to get more help into the hands of those who need it most in the midst of this rising epidemic of disordered eating. 
Diet Freedom University is NOT:
  • A "quick fix" or "magic pill". Anyone who sells you something "easy" is lying and you should run very far away from them so you don't get burned, again. 
  • ​A stressful, oxymoronic weight loss program where you find short term results but then fall off the band wagon later. We focus on real solutions to your destructive eating habits that are causing weight gain and body disconnect in the first place! 
  • ​For people who want to continue using same broken tactics and getting same band-aid results instead of being open and trusting of a process that is full of soul lessons and thought-provoking insight, guidance, strategies and practices to help you make peace with whatever hardships you are facing with food and body. 
  •  A list of "hacks" or "quick tips". If that worked, then any nutrition article on the internet would've solved all your problems by now.
  • ​A meal plan, tracking plan, points plan, or diet because you REALLY need another one of those, right?
How Does it work?
Once you signup you will be prompted to setup your own personal DFU account login. There you will have access to all of the materials to get started as soon as you want. You can go as fast or as slow as you want and can start whenever you want. There is no rush and no worries if you miss a week of new material here and there. Everything is at your own pace and on your own time. 
Do I have to weigh myself?
No! In fact, most DFU students end up ditching the scales FOREVER.
Is there a diet or meal plan I have to follow?
No, this is NOT a diet. We DO talk about nutrition and how to find a flexible, nourishing rhythm and structure with your eating but without all the drama, time, and negativity!
What kind of results should I expect?
True, honest, sustainable results, that's what! Everyone comes into the program with different challenges, from binge eating, overeating, food obsessions, and more. So "success" is defined different per person. One's "success" could be reducing their binge eating by 80-100% within 12 weeks, while another finds success in learning how to quiet their mean, negative, self-critical mind about themselves and their body. 
What if I find I need more personal support?
Sometimes, we just need a little more support, and you know what? That's perfectly OK! You can always inquire about Shelby's personal results coaching at any time and discuss your options. We'll even apply your total purchase for DFU towards any coaching fees! 
I'm worried I'll just eat everything without a diet...
Completely understandable, and this is because that's all you know. It's ok. Shelby will walk you through how to begin to trust yourself, your body, and break your dependency on diets, tracking, or any other "rules" that are keeping you stuck and are in your way of achieving true food freedom! 

Absolute Satisfaction Guarantee

You literally have nothing to lose! DFU will 100% work If you continue to practice (without aiming for perfection!) and take a little time every week or every other week tuning into the training. If you decide the program isn't a good fit for you, we will refund your money!
What More Clients Are Saying...
Michael B
 "Felt Hopeless Until I Met Shelby..."

I have been struggling with a unhealthy relationship with food & body image for the better part of almost 20 years. I could not find anyone to help until Shelby came into my life. I was very depressed and felt hopeless until we started talking. Once I stated her program and watched her videos, almost every block or message spoke to my own personal struggles. Today I have a new sense of self and neither food or my weight continue to control me. If you are struggling with food and your own self-worth through food, she can definitely help you.
Lori A
"Not Worried About Weight Anymore!"
I am so much calmer personality wise because I no longer have the stress of food and dieting and I am no longer even worried about my weight!

Rebecca W
"Free From the Control of Food "

I was skeptical that anything could help me, but Shelby gave me the permission that I've needed to give my body what it needs and to feel empowered to make healthy decisions. She told me once that you can't hate yourself into change, and it's so true - Shelby showed me how to love myself, stay positive even when I'm going through struggles, and keep moving forward on the path to a healthy life. I feel free from the control that food had over my life, and I have a renewed energy for other things that I'd given up on now that I can focus on something other than my diet. 
Rachael B
"No longer worry about food..."

I truly feel like everything has changed for me! I’ve been working out at least 4 times a week and I actually want to work out (most of the time ha!). I no longer worry about food or calories and love how much freedom I have now! It really is life changing what you taught me. It’s so true that when you live an active lifestyle and keep balance you really don’t have to pay much attention to calories, fat etc. Everyone working with you is so lucky! Thank you for everything! 
Katie H
"So much more than diet freedom..."
 
I began to make some shifts in my thinking that led me to where I am today – diet freedom – but so much more than that. Today I make food choices that make me feel good. Nothing is off limits but I am empowered to make good choices for my body... I also made the choice to quit drinking alcohol – and this was definitely not something I believed was possible before. Now I see it as a healthy choice that I welcomed into my life and not as something I’m sacrificing for weight loss or any other reason.
There is far more that happened than weight loss. I gained confidence. I lost my chronic heartburn and stomach issues. I was able to leave an unhealthy romantic relationship. 
Working with Shelby changed my life and opened up my world so much.
Mary M
"Pivitol step in healing journey..."
I’ve struggled with an unhealthy relationship with food and binge eating disorder for over twenty-five years. I didn’t know if I could ever truly have a healthy relationship with food, but now I know that I ABSOLUTELY CAN! Working with Shelby was one of the best investments I’ve ever made in myself. The program is free of harmful ‘diet’ culture and full of tools to help you peel back the layers of your beliefs about food in order to heal and have a much healthier relationship with food. Now that negative thoughts regarding food have lessened significantly thanks to my work with Shelby, I have a lot more time to do the things that bring me joy. My quality of life has improved immensely.
Amy H
"Truly a healing journey..." 

After a lifetime of yo-yo dieting, negative body image, and feeling helpless, Shelby’s amazing guidance has truly helped me heal. Gone are the obsessive diets, the fear of failure, and the self-loathing that followed every slip up. Shelby has taught me how to finally take charge and live my best life every step of the way. Shelby – Thank you from the bottom of my heart!! I am a beautiful work in progress and I wouldn’t be where I am today without your patience and care!
Megan R
"It Changed My Life"

 I feel confident in my ability to make conscious food choices and know that it is totally within my control to continue this journey and relationship with food. I want to thank you so much for your guidance and love through this process. This is the best money I have ever spent on myself and it truly was a lifetime investment. It sounds super generic to say “it changed my life”.... but it did! I am a happier, more content version of myself. I actually like who I am and I now have the ability to self-reflect, which is the true measure of a successful person.
Jamie F
"I'll never forget working with you..."

I was so restrictive and hard on myself to look a certain way. I am happy to say that is no longer the case. Nutrition didn’t continue to be a job anymore. It became fuel. I use healthy and whole foods to power through my workouts which allow me to gain strength and recover. I notice that I smile more and have begun enjoying the small things. Getting to work with you will be something I will never forget, so thank you!
Danielle K
"It Really Does Get Better!"
I had been suffering with bulimia for 15 years and was generally unhappy with my life and lacked confidence. I was just living because I didn't want to die. Everyday I spent most of my time thinking about my weight, body and food that I was allowed to eat. I was trapped in a torture prison of calorie-counting and bingeing, then regretting. And now, after just 3 months of working with Shelby, I can safely say I'm a completely different person. I no longer obsess over "good" or "bad" food, I am more active and have more energy, I feel content with my body, and I actually enjoy my life. I never thought this was possible. My changed relationship with food has changed so many different aspects of my life for the better that it would actually be impossible to list every positive shift. I really believed that I would diet and suffer for the rest of my life, but here I am now, living life and loving myself.
Robyn L
"I am Forever Grateful"

This program is so worth every penny. I can’t express how life changing it is. I am such a different person now and not just with food, but in other aspects of my life. I have relationships with people that I never had time for and I realize how important it is now. I was missing out on so much, on truly living!
I am forever grateful to Shelby, you know what you are doing and you transform lives.  
Hayley W
"You made my war with food end.."

I just want to truly thank you for your support with everything. Prior to working with your coaching, I had been ignoring my health. It was easier to ignore taking care of my body and mind and focus on work then others. Today, I can truly say I put me first then everyone/thing else. I can look at food as nutrition versus comfort or the enemy. I have incorporated new foods, recipes, and lifestyles that I ENJOY! It’s no longer a stressful experience to manage my relationship food. You have made a BATTLE/WAR with food and my body end after 20 years! Thank you for everything you have done for me! You have truly changed my life and future! 
Laurie B
"I found my life again..."

I knew this training would provide the missing piece of the puzzle I have looked for through my MANY years of yo-yo weight loss/weight gain. And Shelby and her course have not disappointed. Shelby’s knowledge in this area is only outdone by her coaching skills, which are exemplary. She not only lays the path to “diet freedom,” but she keeps you on that path with gentle “course corrections” when needed and a continual re-focus on the positive within yourself. I have not only found that missing piece of the puzzle, I have found my life again. Thank you, Shelby!
Click Below to Take Your First Step To Food Freedom!
RESULTS DISCLAIMER: We don't believe in "diet programs" or "quick fix" solutions - only in hard work and commitment. My programs are intended to help you heal your personal food and body struggles so you can be happy, healthy, and live a fulfilling life!  Our programs take a lot of work and discipline just like any worthwhile endeavor or self-help continuing education program. Please don't enroll in our programs if you believe in the "quick fix" myth or ideology; we only want serious people dedicated to real personal development who want to add value and move humanity forward. As stipulated by law, we can not and do not make any guarantees about your ability to get results with our ideas, information, tools or strategies. More time and personal support may be needed.  We don't know you and your unique situation, agreed? We just want to help by giving great content, direction, and strategies. What we can guarantee is your satisfaction; we give you a 30-day 100% satisfaction guarantee, so if you are not happy for any reason with the quality of our training, just ask for your money back. You should know that all products and services by our company are for educational and informational purposes only. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results and we do not offer any legal, medical, professional counseling, or other professional advice. You alone are responsible and accountable for your decisions, actions and results in life, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance. Anyway, all of our terms, privacy policies and disclaimers for this program and website can be accessed via the link below. It's basic stuff -- but we feel transparency is important, and we hold ourselves (and you) to an incredibly high standard of integrity. That's why we also put our disclaimers on all our pages, why we give you our contact information for any questions, and why we give you a 100% satisfaction guarantee. Thanks for stopping by and I hope to see you in the support community soon!
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